The Heartland Library Cooperative provides library services to the communities of Highlands, DeSoto, Hardee, Okeechobee, and Glades counties in central Florida. The mission of this cooperative is to provide quality materials and services to fulfill educational informational, cultural, and recreational needs of the county residents. Library facilities aim to be modern, spacious and inviting with full capability to accommodate a variety of activities and services.
Objectives
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Revamp and refresh brand and website design.
Bring hidden features to be accessible universally.
Organize content and information for easier navigation.
Rebrand
Heartland Library Cooperative was in need of a new logo in order to give a fresh and updated look to match their new web design.
Typography & Colors
The typefaces and colors chosen add to the site's personality by bringing a lighter, brighter, and friendlier energy to attract a younger audience.
Information Architecture
The goal for reorganization of this site was to condense related topics to an overarching category to minimize navigation bar options. Information such as hours of operation, contact details, and quick links would also be found in the footer.
Images
These images exemplify the large selection of books and community friendly atmosphere that Heartland Library Cooperative wants to portray in order to attract members of the community, families, and young readers. The warm and light tones add to the brand’s tone and provide an inviting experience to the user.
Full Pages
Full views of the Home and Fees & Fines pages.
Project Details
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This web design concept was completed during my coursework at Valencia College for the Interactive Design Production Certificate.